Thomas McLoughlin
SEO leader with 15+ years of experience driving organic growth across enterprise, agency, and local business environments.
I specialise in technical SEO, local search optimisation, and AI-era search strategy (SEO/AEO/GEO). My work is focused on measurable business outcomes: better visibility, more qualified enquiries, and stronger conversion paths.
Current work
Alongside in-house leadership roles, I run Snowfox freelance projects where I build and optimise local business websites using AI-assisted agent workflows.
Recent results
• Eurocell: +60% organic sessions growth (2024) and +38% (2025)
• Ketchup: contributed to 30% revenue growth as Head of Search
• Kaweb: helped grow client base by 40% as SEO Team Lead
What I focus on
• SEO strategy and roadmap ownership
• Technical SEO (crawl, indexation, architecture, Core Web Vitals)
• Local SEO and Google Business Profile optimisation
• AI search readiness and entity-led optimisation
• Content and conversion improvement