Strategy
Organic growth planning
Roadmaps built around intent clusters, local demand and measurable outcomes.
What I Do
I help businesses grow through organic search.
Thomas McLoughlin — SEO, local SEO, entity strategy and AI-era search visibility (AEO/GEO) focused on leads, calls and revenue.
Work With Me
High-impact SEO support for Nottingham businesses that need progress, not noise.
Start with a focused sprint, then scale into ongoing monthly support from £400/month — built around your budget and priorities.
What you can hire me for
Execution
SEO systems that scale
Technical fixes, internal linking, on-page optimisation, and conversion-aligned content.
Future-proofing
AI search visibility
Entity-led and answer-led optimisation for modern search behaviour.
Core Focus
Practical search strategy that turns visibility into leads, calls and revenue.
Latest from the blog
AEO
How to Build Answer Blocks That AI Systems Prefer to Cite
How to Build Answer Blocks That AI Systems Prefer to Cite is not a theory piece for conference slides. It is a practical operating guide based on the way I run real search and content programmes for businesses that need outcomes, not noise.
Read article →AEO
Designing AEO Briefs That Writers Can Actually Execute
Designing AEO Briefs That Writers Can Actually Execute is not a theory piece for conference slides. It is a practical operating guide based on the way I run real search and content programmes for businesses that need outcomes, not noise.
Read article →AEO
AEO FAQ Architecture That Feeds Answers and Conversions
AEO FAQ Architecture That Feeds Answers and Conversions is not a theory piece for conference slides. It is a practical operating guide based on the way I run real search and content programmes for businesses that need outcomes, not noise.
Read article →AEO/GEO
AEO + GEO Citation Readiness Checklist for Teams
If you want AI systems to cite your brand, this is for you. This guide gives a practical checklist you can run each week to improve citation readiness without overcomplicating your process.
Read article →AEO/GEO
AEO + GEO Decision Pages: Build Content AI Systems Can Reuse
A practical framework for AEO and GEO decision pages so AI systems can cite your content accurately and users can move to action faster.
Read article →AEO/GEO
AEO + GEO Source Pack Design: Build Pages AI Systems Can Trust
This guide shows how to build a source pack so answer engines can cite your brand accurately and users can trust what they read.
Read article →Career snapshot
Current
Snowfox (Freelance)
Building and optimising local business websites with AI-assisted workflows focused on enquiries and lead quality.
Recent impact
Eurocell plc
Delivered +60% organic sessions growth in 2024 and +38% in 2025 through technical SEO, content and IA improvements.
Leadership
Search team growth
Led teams and client strategy at Ketchup and Kaweb, including 30% revenue growth and 40% client base growth.