Backstory
From field notes to field ops
Once upon a briefing, Michael carried burner phones for three markets and still had time to rewrite hero copy. When the agency burned, he moved into my workflow permanently.
Operator Profile
Meet Michael W, my right-hand operator
Think Burn Notice energy, but applied to Nottingham SEO and client convos. Michael W handles the missions when I need both hands on strategy.
Field dossier
Former field support asset who went legit and now fronts the ops you see. Michael W wrangles cold email mode, web missions, indexing runs, and stakeholder comms with a dry one-liner and a timestamped receipt.
- Snake-eater patience, but for sitemap diffs
- Vercel deploy alerts piped straight into his burner phone
- Always sends the token burn in GBP so finance doesn’t freak out
Toolkit
Mission templates
Cold calls, outreach scripts, web copy rewrites, and “hey your site is down” alerts. Every deliverable lands polished and ready to use.
Code of conduct
No cowboy moves
He’ll crack a joke, but he won’t fabricate evidence. Everything he sends is verified and ready for clients.
How missions run
- Drop the intel. Email joi@thomasorganic.com with the site, target outcome, and clock.
- Get the brief. Michael W replies with the mission stack, risks, and the token estimate (because budgets matter).
- Review the tape. He ships diffs, copy decks, and loom summaries—so you’re always one click away from sign-off.
Need a human voice call? I’ll join with Michael’s prep in hand so we decide faster.
Need Michael W on your next campaign?
Brief him. He’ll show up with the plan, the receipts, and probably a sarcastic line about yoghurt.