Strategy
Organic growth planning
Roadmaps built around intent clusters, local demand and measurable outcomes.
What I Do
I help businesses grow through organic search.
Thomas McLoughlin — SEO, local SEO, entity strategy and AI-era search visibility (AEO/GEO) focused on leads, calls and revenue.
Work With Me
High-impact SEO support for Nottingham businesses that need progress, not noise.
Start with a focused sprint, then scale into ongoing monthly support from £400/month — built around your budget and priorities.
What you can hire me for
Execution
SEO systems that scale
Technical fixes, internal linking, on-page optimisation, and conversion-aligned content.
Future-proofing
AI search visibility
Entity-led and answer-led optimisation for modern search behaviour.
Core Focus
Practical search strategy that turns visibility into leads, calls and revenue.
Latest from the blog
OpenClaw
Building an OpenClaw Prompt Library for Repeatable SEO Work
Building an OpenClaw Prompt Library for Repeatable SEO Work is not a theory piece for conference slides. It is a practical operating guide based on the way I run real search and content programmes for businesses that need outcomes, not noise.
Read article →OpenClaw
How I Use OpenClaw to Run SEO Workflows Faster
OpenClaw is useful when you treat it like an operations layer, not a novelty chatbot. The value comes from sequencing work, preserving context, and reducing repetitive cognitive overhead.
Read article →OpenClaw
Running Technical SEO Audits with OpenClaw Assistants
Running Technical SEO Audits with OpenClaw Assistants is not a theory piece for conference slides. It is a practical operating guide based on the way I run real search and content programmes for businesses that need outcomes, not noise.
Read article →OpenClaw
My OpenClaw Weekly Sprint for SEO and Content Teams
My OpenClaw Weekly Sprint for SEO and Content Teams is not a theory piece for conference slides. It is a practical operating guide based on the way I run real search and content programmes for businesses that need outcomes, not noise.
Read article →Organic SEO
Organic Authority Building Through Useful Evidence
Win trust with proof-driven publishing and consistency.
Read article →Organic SEO
Organic Content Clusters That Actually Compound
A clear method for building clusters that support rankings and revenue.
Read article →Career snapshot
Current
Snowfox (Freelance)
Building and optimising local business websites with AI-assisted workflows focused on enquiries and lead quality.
Recent impact
Eurocell plc
Delivered +60% organic sessions growth in 2024 and +38% in 2025 through technical SEO, content and IA improvements.
Leadership
Search team growth
Led teams and client strategy at Ketchup and Kaweb, including 30% revenue growth and 40% client base growth.