Search Evolution
From keywords to entities
How retrieval, relevance and authority are shifting in AI-assisted search.
Interests
What I’m researching in modern search right now.
Live themes shaping my perspective on SEO, AEO/GEO, AI assistants, and how user discovery behaviour is evolving.
AEO / GEO
Answer visibility and citation surfaces
What brands need to do to stay present when click paths change.
Local Growth
High-intent local journeys
Improving discovery, trust and conversion in local service markets.