Trade-specific problems
showroom-style pages look good but don’t rank for practical install intent. That typically means too many low-quality visits and not enough phone-ready enquiries.
Based in Beeston and working across Nottingham, I help bathroom fitters tighten local visibility and convert more of the searches that already exist in your market.
If you want the plain-English version first, send your site and I’ll show the quickest wins before any bigger plan.
showroom-style pages look good but don’t rank for practical install intent. That typically means too many low-quality visits and not enough phone-ready enquiries.
We segment by project type and track lead quality improvements after intent-specific page upgrades.
Initial audit and priority roadmap land in 1–3 days. From there, we either run monthly support or focused day-rate bursts, depending on your backlog and pace.
Typical focus includes bathroom refurbishments, wet room installs, and accessible bathroom upgrades, plus tighter location pages for Nottingham districts and nearby service areas from your Beeston base.
Where useful, I also improve internal linking and conversion paths so more visitors take action instead of bouncing.
SEO performance depends on competition, website history, technical constraints, and how quickly changes are implemented. I can guarantee clear priorities and delivery quality — not a fixed ranking position by a fixed date.
The goal is commercially useful momentum: stronger local visibility, better conversion pathways, and steadier enquiry quality over time.
Will wet-room pages cannibalise bathroom pages?
Not if scope and keyword targets are clearly separated.
Can we highlight accessibility jobs?
Yes, dedicated pages often attract better-qualified enquiries.
Do we need location pages as well?
Yes, local intent coverage improves map and organic relevance.
What’s the first fix usually?
Clarifying service hierarchy and CTA flow.
I’m Thomas McLoughlin, Beeston-based and working across Nottingham. I’ve spent 15+ years in SEO and local growth, helping businesses turn visibility into calls, leads and booked work.
If your budget is tight, that’s fine — we can talk through the smartest first step (new site, GBP, service pages, or product SEO) and build a realistic plan around what you can spend now.
Best start: just send your URL and we’ll have a plain-English chat about the highest-impact move.
Send your website, Google Business Profile link, and top 3 services you want more enquiries for. I’ll return a focused first-step plan.