Trade-specific problems
fault-finding keywords and urgent callout terms are buried, so high-intent searches never reach the phone. That typically means too many low-quality visits and not enough phone-ready enquiries.
Based in Beeston and working across Nottingham, I help electricians tighten local visibility and convert more of the searches that already exist in your market.
If you want the plain-English version first, send your site and I’ll show the quickest wins before any bigger plan.
fault-finding keywords and urgent callout terms are buried, so high-intent searches never reach the phone. That typically means too many low-quality visits and not enough phone-ready enquiries.
We map enquiry quality by job type (EICR, emergency, rewires), then track call volume and local pack visibility by postcode cluster.
Initial audit and priority roadmap land in 1–3 days. From there, we either run monthly support or focused day-rate bursts, depending on your backlog and pace.
Typical focus includes consumer-unit upgrades, EICR bookings, and emergency electrical callouts, plus tighter location pages for Nottingham districts and nearby service areas from your Beeston base.
Where useful, I also improve internal linking and conversion paths so more visitors take action instead of bouncing.
SEO performance depends on competition, website history, technical constraints, and how quickly changes are implemented. I can guarantee clear priorities and delivery quality — not a fixed ranking position by a fixed date.
The goal is commercially useful momentum: stronger local visibility, better conversion pathways, and steadier enquiry quality over time.
Should we split domestic and commercial pages?
Yes. Separate intent usually performs better and improves quote relevance.
Can SEO help emergency callout work?
Yes, with dedicated emergency intent pages and strong GBP service signals.
Do I need new photos?
Helpful but optional; we can start with better page structure and service clarity.
What if I already rank for my brand?
We focus on non-brand searches that bring new customers, not just existing awareness.
I’m Thomas McLoughlin, Beeston-based and working across Nottingham. I’ve spent 15+ years in SEO and local growth, helping businesses turn visibility into calls, leads and booked work.
If your budget is tight, that’s fine — we can talk through the smartest first step (new site, GBP, service pages, or product SEO) and build a realistic plan around what you can spend now.
Best start: just send your URL and we’ll have a plain-English chat about the highest-impact move.
Send your website, Google Business Profile link, and top 3 services you want more enquiries for. I’ll return a focused first-step plan.