Trade-specific problems
Many flooring sites rank for broad terms but miss intent-specific searches like “LVT installer Nottingham” or “shop flooring fit-out near me”. That means weaker quote quality and slower deal flow.
From LVT and laminate to commercial flooring, I help Nottingham flooring businesses get found earlier in the buying journey and convert more quote-ready visitors.
If budget is tight, we’ll start with the highest-impact fixes first and phase the rest.
Many flooring sites rank for broad terms but miss intent-specific searches like “LVT installer Nottingham” or “shop flooring fit-out near me”. That means weaker quote quality and slower deal flow.
We track quote-form submissions, call volume, and ranking movement for your highest-margin services by area. You can see exactly what’s improving and where to focus next.
First audit and action plan are usually delivered in 1–3 days. Then we pick either monthly support or focused day-rate implementation depending on your backlog and budget.
Service-page clarity by floor type, tighter local pages, stronger internal linking, and quote-focused UX so visitors know what to do next.
If needed, we also sort GBP service categories and imagery so your local profile supports the website instead of competing with it.
I can promise clear priorities, quality delivery, and transparent reporting. I can’t promise a fixed ranking by a fixed date because competition and market conditions vary.
The goal is practical growth: better visibility, better enquiry quality, and better conversion over time.
Should we split domestic and commercial services?
Usually yes — intent and conversion needs are different, and pages perform better when focused.
Do we need a full new website first?
Not always. Often we can improve lead flow with focused page structure and local SEO improvements first.
Can you help with GBP too?
Yes — GBP often drives high-intent local calls when aligned to your service pages.
What if we only want a small start?
That’s fine. We can run a lean first phase and expand once returns are visible.
I’m Thomas McLoughlin, Beeston-based and working across Nottingham. I’ve spent 15+ years in SEO and local growth, helping businesses turn visibility into calls, leads and booked work.
If your budget is tight, that’s fine — we can talk through the smartest first step (new site, GBP, service pages, or product SEO) and build a realistic plan around what you can spend now.
Best start: send your URL and I’ll tell you what I’d do first.
Send your site + GBP link + the top jobs you want more of, and I’ll map a practical plan around budget and speed.