Trade-specific problems
storm-repair demand spikes but service pages are too generic to capture local urgency. That typically means too many low-quality visits and not enough phone-ready enquiries.
Based in Beeston and working across Nottingham, I help roofers tighten local visibility and convert more of the searches that already exist in your market.
If you want the plain-English version first, send your site and I’ll show the quickest wins before any bigger plan.
storm-repair demand spikes but service pages are too generic to capture local urgency. That typically means too many low-quality visits and not enough phone-ready enquiries.
We compare pre/post visibility for repair and replacement terms, then tie enquiries back to service pages and GBP actions.
Initial audit and priority roadmap land in 1–3 days. From there, we either run monthly support or focused day-rate bursts, depending on your backlog and pace.
Typical focus includes roof repairs, flat roof replacements, and leak investigations, plus tighter location pages for Nottingham districts and nearby service areas from your Beeston base.
Where useful, I also improve internal linking and conversion paths so more visitors take action instead of bouncing.
SEO performance depends on competition, website history, technical constraints, and how quickly changes are implemented. I can guarantee clear priorities and delivery quality — not a fixed ranking position by a fixed date.
The goal is commercially useful momentum: stronger local visibility, better conversion pathways, and steadier enquiry quality over time.
Can we prioritise storm damage leads?
Yes, by publishing fast-turnaround emergency roof-repair pages and local area coverage.
Do before-and-after galleries help SEO?
They help trust and conversion, especially when paired with clear service copy.
Should flat and pitched roofing be separate?
Usually yes, because search intent and language differ.
How long before trend changes show?
Often 4–8 weeks for visibility signals, faster for conversion fixes.
I’m Thomas McLoughlin, Beeston-based and working across Nottingham. I’ve spent 15+ years in SEO and local growth, helping businesses turn visibility into calls, leads and booked work.
If your budget is tight, that’s fine — we can talk through the smartest first step (new site, GBP, service pages, or product SEO) and build a realistic plan around what you can spend now.
Best start: just send your URL and we’ll have a plain-English chat about the highest-impact move.
Send your website, Google Business Profile link, and top 3 services you want more enquiries for. I’ll return a focused first-step plan.