Strategy
Organic growth planning
Roadmaps built around intent clusters, local demand and measurable outcomes.
What I Do
I help businesses grow through organic search.
Thomas McLoughlin — SEO, local SEO, entity strategy and AI-era search visibility (AEO/GEO) focused on leads, calls and revenue.
Work With Me
High-impact SEO support for Nottingham businesses that need progress, not noise.
Start with a focused sprint, then scale into ongoing monthly support from £400/month — built around your budget and priorities.
What you can hire me for
Execution
SEO systems that scale
Technical fixes, internal linking, on-page optimisation, and conversion-aligned content.
Future-proofing
AI search visibility
Entity-led and answer-led optimisation for modern search behaviour.
Core Focus
Practical search strategy that turns visibility into leads, calls and revenue.
Latest from the blog
Future of AI
The Future of AI Distribution Moats: Why Discoverability Alone Is Not Enough
Where competitive advantage will come from when AI interfaces compress clicks, commoditise answers, and reshape attention economics.
Read article →Future of AI
Designing for the Future of AI Search: Decision-First Experience Strategy
A practical playbook for building decision-first content experiences that perform in both SERPs and AI assistant journeys.
Read article →Future of AI
Zero-Click Strategy in the Future AI Search Landscape
Zero-Click Strategy in the Future AI Search Landscape is not a theory piece for conference slides. It is a practical operating guide based on the way I run real search and content programmes for businesses that need outcomes, not noise.
Read article →Future of AI
The Future of AI Search (Without the Hype Hangover)
Everyone predicts either total disruption or total irrelevance. Both are lazy. The future of search is blended: retrieval, summarization, and action stitched together across interfaces.
Read article →Local SEO
How to Turn Google Business Profile Views into Calls
Impressions are not outcomes. The goal is converting local visibility into booked work, enquiries, and qualified calls.
Read article →Google Business Profile
Google Business Profile Service Areas: A Weekly Optimisation Routine
This guide shows local service businesses how to improve Google Business Profile service areas each week so they get better visibility and better leads.
Read article →Career snapshot
Current
Snowfox (Freelance)
Building and optimising local business websites with AI-assisted workflows focused on enquiries and lead quality.
Recent impact
Eurocell plc
Delivered +60% organic sessions growth in 2024 and +38% in 2025 through technical SEO, content and IA improvements.
Leadership
Search team growth
Led teams and client strategy at Ketchup and Kaweb, including 30% revenue growth and 40% client base growth.